Independent Family Run Business Since 1896
We are a family run business, now into the fifth generation and have been serving the needs of cyclists for over 100 years. So in fairness, what we don’t know about bikes isn’t worth knowing. We figured it was about time that we shared our expertise and vast selection of products with all you home shoppers out there. We aim to cater for every type of cyclist, from those enthusiastic racers to the family out for a weekend ride in the sun. If you are looking to buy a complete bicycle or upgrade and replace parts we can provide you with all that you will need. Read more about our history >>
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We offer a full range of repair and service options within the Shop on Heigham Street. These are available to those in Norwich or the surrounding areas.