About us


A Family Run Business Since 1890!!

We are a family run business, now into the fifth generation and have been serving the needs of cyclists for over 100 years.  Click HERE to learn about our full history.

So in fairness, what we don’t know about bikes isn’t worth knowing. We figured it was about time that we shared our expertise and vast selection of products with all you home shoppers out there.

We aim to cater for every type of cyclist, from those enthusiastic racers to the family out for a weekend ride in the sun. 

If you are looking to buy a complete bicycle or upgrade and replace parts we can provide you with all that you will need. 


We figure that having a wide range of cycles to suit all our different customers is of the greatest importance.

However, we also realise that having 101 brands all with different names for the same type of bike is just plain confusing!

So, we have a solution, we stock selected brands to cover the full range without blowing our customers minds with the options available. 


Bicycle Accessories  

Buying your bicycle is the easy part, now you need to make sure you’ve got the right bike accessories to make riding your bicycle safe and enjoyable.      


 At Freeman’s Cycles we stock all those essentials that make riding easier. We have a full range of helmets, lights, locks, pannier bags, clothing…the list goes on.  


Bicycle Spares & Parts

Cycle spares are our Forte.  We stock a huge range of cycle spares including tyres, tubes, frames, forks, gear trains, chains just to name a few.

If you can't see your favourite Brand or Componant on our on-line catalogue, feel free to contact us and we can confirm whether we can obtain this from our suppliers, we can also offer a price for comparison.

We are currently updating our product catalogue to include all newer stock - this should be up to date as soon as possible!


Vintage/Obsolete/Old Stock

As you can imagine, in 100 years of being open for business, the shop has seen changes in the cycle trade and componants.

Our website range doesn’t just include current equipment, we also stock many obsolete parts for older bikes and rebuilds. We have some great condition second hand parts as well as new 'old' parts.

We stock spares for old trade bikes and original Choppers.

We also stock a full range of Sturmey Archer 3 Speed hub Equipment

Having trouble finding a part for an older bike? We can probably help.

 Looking for something specific? Please feel free to contact us and we can see if we still have those items available - we can send you images of the products at this time. We can hopefully provide you with the item, or offer suggestions on where to try next!

Prefer to speak to a human being?

If you don't like buying over the internet, please feel free to give us a call and order via telephone, we will be happy to answer any questions and check stock status for you while you wait.

If you are in the Norwich area, then please feel free to call us to check stock and availability of items.

Please see our current Opening Times Below (These are for both Office and Shop)

New Opening Times
Please contact us via the Contact Form, email us - [email protected] or call us on 01603 626602

Repairs & Servicing

We offer a full range of repair and service options within the Shop on Heigham Street. These are available to those in Norwich or the surrounding areas. Although we can build up wheels to specification for on-line customers (please call or email to discuss bespoke wheel building services)


Our service and repairs can normally be completed on the same day (booking is recommended to avoid disappointment)


Need a wheel built to your specification? We can do that! Drop into the shop or call us to arrange a bespoke wheel building service.


Found a vintage bike whilst clearing out your shed? We can talk you through the various stages of cycle restoration - we can arrange everything, from frame respraying to sourcing authentic spares to bring the life back into an old classic!!


If you prefer to get your hands dirty, we may be able to help source obsolete parts for your project, give us a try - we may surprise you!!


Bike Servicing starts from £30 (plus any required parts.)


Social Media

We may be an ye olde family firm - but we can still dable with social media. We will be talking about exciting new and existing products, getting to know the Freeman's and generally talking all things bike!


Click the pictures below to Like our page on Facebook or to follow our page on Twitter (@freemans_cycles)


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We are here to help you. Please do not hesitate to contact us with any questions you might have.